Clarity

Clarity

Month: December 2015 Clarity seems to be something that everyone longs for, yet few know how to obtain. In the billboard world, there’s a general understanding that the text on the billboard should be 7 words or less. Think of how little time the reader has when...
Focus

Focus

This is my last one-word title blog post. At first I didn’t try to do it that way, but it just happened and I ran with it. 10 one-word titled blog posts. I’m curious what effect it has on open rate. But that’s not what this post is about. Ironically...
People

People

Recently we (Erik and I) were golfing with a couple guys from another local company. It was the first time I’ve been on a golf course in 15 years. I don’t even own a set of clubs. As we worked our way onto the back 9, one of the guys asked me what the...
Hustle

Hustle

Hustle. Make it happen. Don’t be lazy. These are basic terms that get thrown around a lot. Parents tellĀ teenagers to not be lazy. Bosses tell their employees, “Make it happen!” Coaches tell their teams to hustle. The problem is, we don’t tell...
More

More

In recent conversations with small business owners, I discovered a trend. Satisfaction. In marketing, our single most important goal is business growth. So, when clients tell meĀ that they’re as busy as they’d like, I get a little disappointed. I am happy...
Failure

Failure

There’s a statement that seems to trending in the entrepreneurial world these days. It’s a word that, in the past, caused so much fear. People did everything they could to avoid this word. Now it seems like it’s a celebrated thing. What’s the...