The saying goes, “Man plans, God laughs.”
Ain’t that the truth. Here’s how 2020 has transpired for me and my companies so far.
January 7 – Hired a new VP at Blackwood ????
February 9-29 – Extended stay in sunny Florida working and enjoying time with the family ????
Day 2 in Florida – Call from top client saying, “We need to cut expenses. We’re going to move most of our marketing in house.” ????
Day 5 in Florida – Call with a team member most affected by the above statement, “I’m going to go out on my own. This is my 2 weeks.” ????
March 1 – Get back in town and back to the hustle ????
March 6 – Indiana shuts businesses down along with the rest of the world because of Corona ????
April – businesses seeing 50%+ drop in sales
May – Blackwood launches The Big Brand Theory Podcast ????
June – ????♂️
(Mixed in the dates above are a bunch of other struggles I don’t want to share in detail)
So, let’s just say, 2020 hasn’t been the best year ever. It’s been a vary trying year. It’s been a year that could easily cause a great amount of stress and depression. A year that you’d rather just start over or maybe hit the skip button. We joked at the office about the year 2020, “Have you tried unplugging it and plugging it back in?” If only it were that easy. But you know what, if it were, we’d learn absolutely nothing. While the world shut down and many were forced to stay home, we each took our own position on what we should be doing during this time. We had two options, binge watch Netflix, or make the most of it, iterate, innovate, and make progress. (My Netflix consumption actually went down).
If we look at a tough time and let it get to us, let it destroy our confidence and motivation, we’re setting ourselves up for failure. In fact, I believe by doing that, we have failed. But, if we get motivated and take advantage of this opportunity to grow, rest, learn, or some other healthy thing, we will be way ahead once everything gets “back to normal.” I’ve decided for myself to push through, as frustrating as this year has been, I will move ahead, I will be successful, I will not be discouraged, I will win.
What about you?
Good Stuff Kyle. I think we will see in this crisis that take the attitude of There’s nothing i can do about it so i will accept the results and then those who step up, innovate and look for ways to adapt and thrive.
I’ve seen both sides. Blackwood and Zipp will Thrive!
Thanks Jon!